Well today I was looking at a forum and so many people were concerned with page rank. Countless number of threads on how to get the best page rank, when the next update was coming. All absolutely pointless if you ask me. I was however pointed to the fact that page rank did enable you to sell text link adds on your site for a higher cost dependent on rank. Again I am a little confused why people bother so much tho. I believe you should concentrate primarily on building up traffic, then the advertisers will come to you and you can name your price rather. Forget page rank, spend more time concentrating on building content and page rank will come naturally as google intended it to.